Graphic designing is the specialty of dealing with various visual compositions in order to communicate your ideas through imagery, typography, color, contrast, and form.
It is a very diverse specialty, which now uses a lot of tools and strategies in order to come up with the best-in-class designs for information sharing and promotions.
There are different models of graphic design, each of which has its own specialties.
Even though graphic design specialties frequently overlap, each of these requires a specific skill-set and technical expertise. Many professional designers tend to specialize in any single type, but there are a few who focus on a set of related design concepts.
However, as the industry is constantly changing and customer perception change frequently, graphic designers must be open to adapt to changes and be lifelong learners in order to perform well.
If you are an aspiring graphic designer or someone who is looking for professional design services for business promotions, then it is essential to understand various types of graphic design methods to help find the essential skills for this job.
Graphic design model #1 – Visual identity design
The concept of branding is primarily about establishing a relationship between the business and its audience. Brand identity is all about how an organization communicates its personality, essence, and USPs to the potential target customers.
The visual identity design approach meets the same requirement by effectively using the visual elements of a brand to communicate the emotions of a brand through colors, shapes, and images.
The designers who work on visual identity graphic design collaborate the ideas of the business stakeholders in order to create attractive logos, color palettes, typography, and imagery to create a unique brand personality.
Along with the business cards and business stationeries, these designers also help to develop a unique set of brand guidelines or style guides that describe the design best practices and provide examples for a consistent visual branding approach across the media.
Along with creative design skills, visual identity designers also need excellent communication, conceptual understanding, industry knowledge, and competitor knowledge, etc.
Graphic design model #2 – Advertising/Marketing design
While people think of a graphic design for their business, they primarily have the marketing and advertising designs in their minds.
Business organizations depend largely on their marketing efforts to reach their target audience and positively intervene in their decision-making. Good marketing graphic designs are those that can engage the people based on their needs, wants awareness, and satisfaction about a product, brand, or service.
As people tend to identify visual content as more attractive and engaging, well-made graphic designs will help organizations to communicate and promote more effectively.
Expert marketing graphic designers work along with the company owners and marketers who develop marketing strategies together.
They may work as independent freelancers or as a part of a creative in-house team. Marketing designers may specialize in different media like magazine ads, vehicle wraps, promo content design, etc. for example. They may also create an assortment of collaterals for digital, print, and more.
Some of the marketing graphic design works offered by digital marketing NYC Company include, but not limited to:
- Flyers and postcards
- Newspaper and print media ads
- Billboards, banners, and posters
- Infographics for websites and print
- Business brochures and leaflets
- Vehicle wraps
- Displays for trade shows
- Content for email marketing
- Marketing presentations
- Product menus
- Social media campaign ads and banners
- Website and blog images etc.
Marketing designers require good communication and problem-solving skills and should be capable of working in tight schedules by ensuring optimum creativity.
Graphic design model #3 – UI design
The user interface (UI) is the part of any application or website which interacts with the customers. UI designing is a vital process, which makes a particular application user-friendly and easy to handle.
A typical UI technically includes a screen, mouse, or keyboard, but from a designer’s point of view, UI is the visual experience of the viewers and graphical elements on the screen like the navigation menu, buttons, micro-interactions, etc.
The UI graphic designers’ job is to strike a fine balance between the functionality and aesthetic appeal of an application.
UI designers used to work on web apps, mobile apps, desktop apps, games, and other devices which feature a UI. They work in association with the user experience (UX) designers to develop full-fledged applications. Some examples of UI graphic design are:
- Website page front-end design
- Theme design
- Game user interfaces
- Mobile app design etc.
UI designers should work in a team along with UX experts and should have excellent graphics skills and a fair understanding of standard UI/UX design principles, responsive design strategies, and the changing trends in web development.
Graphic design model #4 – Publication design
Publications are ideally long-form pieces, which reach the target audience periodically.
Traditional publications are print media materials, and now there is digital publish also with many online publications available.
Along with books, magazines, and newspapers, business catalogs are also considered to be publications.
Graphic designers who work in publication design work with the publishers and editors in order to create attractive layouts and typography for the print materials along with needed artwork, photography, illustrations, and graphics. Some examples of general publications are:
- Business Directories
- Product catalogs
- Annual audit reports
- Magazines etc.
Good publication designers should have excellent communication skills along with a flair for layout and form design.
In addition to graphic design knowledge, they need to have a fair understanding of the print industry practices also to come up with the best designs for print publishing.
Graphic design model #5 – Packaging design
Most of the product-based businesses have some kind of packaging need. In fact, the packaging is also a marketing medium for the brands to communicate directly to the consumers.
A container box, bag, can, or canister puts forth a chance for the marketers to tell a story.
The packaging designers may first create the concepts and the prototypes to finally prepare the print-ready version. It requires expert skills and knowledge about the print processes and also a fair understanding of manufacturing and industrial design methods.
Packaging designers should be multi-skilled and should be able to come up with the best print solution to fit the need of the product and packaging. Their task also needs top-notch problem-solving and conceptual development skills in addition to strong industrial design skills.
Along with these, there are other graphic design specialties too into practice as Motion Graphic Design, Environmental Graphic Design, Art and Illustration graphic design, etc.
Moreover, graphic design is a constantly evolving field, and the demand for creative and specialized designers also on a rise.
About the Author:
Barrack Diego has worked as an editor and writer for more than 10 years. He enjoys mentoring young and upcoming writers. To find out more about web design, SEO, Social Media, Marketing, Business, UI/UX visit Bigdropinc.com To follow on Twitter.
Disclaimer: Facts and opinions expressed in this article are of the Guest Author and do not necessarily reflect the official position of ‘ServerGuy.’